Making Your Clicks Count;
How to be Charitable Without Giving a Penny
by Darren I. Urada
Can One Student's Labor of Love Make a Difference for
Small Nonprofit Organizations?
Torrance, Calif. -- April 24, 2000 /Xpress Press/ -- Darren
Urada is a penny-pinching philanthropist. His website, 4GoodnessSake.org,
raises revenue through ad banner click-throughs then gives
it all away to worthy organizations of the site visitor's
choosing. Urada doesn't take a penny out of the donations
for administration expenses. "I have an annoyingly overactive
conscience," says Urada who is currently a graduate student
at the University of Southern California. "I would have
a hard time living with myself if I took a percentage out
of the donations to charities to pay for the site's expenses,
so instead, 4GoodnessSake.org's financing is left entirely
up to visitors." Since its debut in late January, 4GoodnessSake.org
has sent $210.56 to charities. "It's not a lot of money,"
acknowledges Urada, "but it is growing quickly. I've spent
much of my time until now contacting charities and it is
not as easy as it sounds. It's hard to believe, but some
of the largest charities actually choose to turn down donations
rather than have their name associated with a small web
site. One organization wanted a guarantee of $250,000 in
donations before their name could be used in any capacity."
The organizations listed at 4GoodnessSake.org represent
a wide range of causes that include animal protection, cancer
research, the environment, and homelessness. A Humane Society
shelter for abused animals is currently the most popular
in terms of clicks accrued.